Zero-cost playbook
The method behind the system. Every channel here costs RM0; the only scarce input is your time.
1. Prepare the listing properly first
- Photograph in daylight, curtains open, rooms cleared. Phone, landscape.
- Shoot one 30–45s walk-through. Edit free (CapCut).
- Lead the title with the single strongest selling point.
- State price, size, tenure, location and the nearest landmark. Vague ads attract empty questions.
- BOVAEP: the firm's name, registration number and office phone, plus the REN's name, mobile and registration number, must appear on the advert.
2. Channels and cadence
- Email List — every 14 days
Listing portal
- Carousell — every 60 days: Free quota per category, refreshes in 60 days.
- Facebook Marketplace — every 4 days: Renew every 3-4 days to stay on top.
- Mudah.my — every 30 days: 1 free owner ad; renew when it expires.
Local SEO
- Google Business Profile — every 7 days: Weekly post; ask every client for a review.
Messaging
- WhatsApp Broadcast — every 7 days: Consent-based only (PDPA).
- WhatsApp Status — every 1 days: Post a new listing daily.
Network / referral
- Co-broke Agents — every 14 days: Share hard-to-sell listings.
- Professional Partners — every 30 days: Lawyers, bankers, contractors.
- Referral / Past Client — every 30 days: Ask on completion day.
Offline action
- Open House — one-off: Weekend viewing; invite neighbours.
- Yard Sign / Signage — one-off: QR code straight to WhatsApp.
Community group
- Facebook Groups — every 7 days: Give value first; follow group rules.
Social page
- Facebook Page — every 3 days
Short video
- Instagram Reels — every 3 days
- TikTok — every 3 days: Hook in the first 3 seconds.
- YouTube Shorts — every 7 days
Own website
- Own Website — every 14 days
3. Weekly routine
| Day | Action |
|---|---|
| Monday | Shoot photos and video for new listings |
| Tuesday | Post to Marketplace, Mudah, Carousell |
| Wednesday | Upload one Reel / TikTok / Short |
| Thursday | Facebook Groups + WhatsApp broadcast (consented list only) |
| Friday | Renew listings, follow up every open lead |
| Saturday | Open house / viewings |
| Sunday | Plan next week's content; ask closed clients for a review |
4. Measure, then concentrate
- Record the source on every lead. No source = no learning.
- After four weeks, keep the 2–3 channels producing the most leads and wins.
- Judge by leads and viewings, not by likes.
5. Common mistakes
- Dark or cluttered photos.
- No price or location — invites time-wasting enquiries.
- Spamming groups until removed. Give value first.
- Not following up after a viewing.
- Blasting WhatsApp to people who never opted in (PDPA: consent must be documented).